Advertising and promotion : (Record no. 6963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211003122257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161108s2009 ii a|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071284400 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071284400 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhSUL |
| Transcribing agency | BD-DhSUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 659.1 |
| Item number | BEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch and Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw-Hill, |
| Date of publication, distribution, etc. | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 836 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blech, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 659.1 BEA | 039403 | 2015-10-21 | 22 | 2015-10-21 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 659.1 BEA | 039405 | 2015-10-21 | 24 | 2015-10-21 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 659.1 BEA | 039406 | 2015-10-21 | 25 | 2015-10-21 | Siddeswari Campus-Book | ||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 659.1 BEA | 039402 | 2015-10-21 | 21 | 2015-10-21 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2015-10-21 | Purchased. | 659.1 BEA | 039404 | 2015-10-21 | 23 | 2015-10-21 | Siddeswari Campus-Book | ||||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2016-06-13 | Purchased. | 659.1 BEA | 040640 | 2016-06-13 | 26 | 2016-06-13 | Siddeswari Campus-Book | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 03(B) | 2016-11-08 | purchased | 659.1 BEA | 003009 | 2016-11-08 | 14 | 2016-11-08 | Siddeswari Campus-Book | 220.00 |