Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob. - 4th ed. - India : Pearson, c2015. - xxix, 586 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
9780132664257 (hbk.)
2012024141
Brand name products--Management.
HD69.B7 / K45 2013
658.827
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob. - 4th ed. - India : Pearson, c2015. - xxix, 586 p. : col. ill. ; 23 cm.
Includes bibliographical references and index.
9780132664257 (hbk.)
2012024141
Brand name products--Management.
HD69.B7 / K45 2013
658.827