Strategic brand management : (Record no. 8469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01007cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17347928 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhSUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210407145816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120615s2013 ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132664257 (hbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhSUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | India : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Department/Program Name | Business Administration |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran,Ambi M.G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob,Isaac |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Siddeswari Campus-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2017-09-10 | Purchased. | 800.00 | 658.827 KES | 039442 | 2017-09-10 | 01 | 2017-09-10 | Siddeswari Campus-Book | ||||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 02(A) | 2017-09-10 | Purchased. | 800.00 | 658.827 KES | 040661 | 2023-06-14 | 04 | 2017-09-10 | Siddeswari Campus-Book | 1 | 2023-06-10 | |||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 02(A) | 2017-09-10 | Purchased. | 800.00 | 658.827 KES | 039444 | 2023-04-17 | 03 | 2017-09-10 | Siddeswari Campus-Book | 4 | 2023-04-11 | |||||
| Not For Loan | Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Business Shelf(Library Copy) | 2017-09-10 | Purchased. | 800.00 | 658.827 KES | 039443 | 2019-05-25 | 02 | 2017-09-10 | Siddeswari Campus-Book | 2 | 2019-05-23 | ||||
| Non-fiction | Siddeswari Campus Library | Siddeswari Campus Library | Marketing 02 Row 02(A) | 2017-09-10 | Purchased. | 800.00 | 658.827 KES | 040662 | 2017-09-10 | 05 | 2017-09-10 | Siddeswari Campus-Book |