Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.
By: Keller, Kevin Lane.
Contributor(s): Parameswaran,Ambi M.G | Jacob,Isaac.
Material type:
BookPublisher: India : Pearson, c2015Edition: 4th ed.Description: xxix, 586 p. : col. ill. ; 23 cm.ISBN: 9780132664257 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.827 KES (Browse shelf) | 01 | Not For Loan | 039442 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.827 KES (Browse shelf) | 02 | Not For Loan | 039443 | |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 03 | Checked out | 06.10.2024 | 039444 |
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Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 04 | Available | 040661 | |
|
Siddeswari Campus-Book
|
Siddeswari Campus Library Business & Social Science Shelf -16 (Marketing) Row 02(A) | Non-fiction | 658.827 KES (Browse shelf) | 05 | Available | 040662 |
Includes bibliographical references and index.
Business Administration
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