Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malohotra, Naresh K.
Material type:
BookPublisher: India : Dorling Kindersley, c2004Edition: 4th ed.Description: xxviii,(various pagins) : ill., tables ; 24 cm.ISBN: 9788129702562; 8129702568.Subject(s): Marketing. -- ResearchDDC classification: 658.83 MAM
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf 14 (B) Row 04 | Non-fiction | 658.83 MAM (Browse shelf) | 10 | Available | 004958 | |
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Siddeswari Campus-Book
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Siddeswari Campus Library Business Shelf(Library Copy) | Non-fiction | 658.83 MAM (Browse shelf) | 11 | Not For Loan | 040864 |
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| 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83 MAM Marketing research : | 658.83420973 SCC Consumer Behavior / | 658.83420973 SCC Consumer Behavior / | 658.84 GRE Electronic commerce : |
Includes bibliographical reference and index.
Business Administration
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