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1. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson ; c2008Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.827/KES] (1), Siddeswari Campus Library [Call number: 658.827 KES] (4). Items available for reference: [Call number: 658.827 KES] (3).
Withdrawn (2).
2. Marketing management / Philip Kotler, Kevin Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 12th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 KOM] (4). Items available for reference: [Call number: 658.8 KOM] (2).
Withdrawn (9).
3. Marketing management / Philip Kotler....[et al].

by Kotler, Philip | Keller, Kevin Lane, 1956- | Koshy, Abraham | jha, mithileshwar.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson Prentice Hall, c2009Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.8/KOM] (1), Siddeswari Campus Library [Call number: 658.8 KOM] (3). Items available for reference: [Call number: 658.8 KOM] (2).
Withdrawn (5).
4. Strategic brand management : building, measuring, and managing brand equity building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane.

Edition: 2nd.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi : Prentice Hall ; c2003Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.827 KES] (14). Items available for reference: [Call number: 658.827 KES] (3).
Withdrawn (4).
5. Marketing management / Philip Kotler....[et al].

by Keller, Kevin Lane, 1956- | Koshy, Abraham | jha, mithileshwar.

Edition: 14th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson, c2013Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 MAR] (7). Items available for reference: [Call number: 658.8 MAR] (1).
6. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M.G. Parameswaran, Isaac Jacob.

by Keller, Kevin Lane, 1956- | Parameswaran,Ambi M.G | Jacob,Isaac.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India : Pearson, c2015Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.827 KES] (3). Items available for reference: [Call number: 658.827 KES] (2).

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