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1.
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Public communication campaigns / edited by Ronald E. Rice and Charles K. Atkin,
by Rice, Ronald E | Atkin, Charles K. Edition: 3rd ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, Calif. : Sage Publications, c2001Availability: Items available for reference: [Call number: 659/PUB] (1).
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2.
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Increasing hits and selling more on your Web site / Greg Helmstetter.
by Helmstetter, Greg, 1967-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York : Wiley Computer Pub., c1997Availability: Items available for reference: [Call number: 658.8 HEI] (1).
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3.
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The SAGE handbook of advertising / edited by Gerard J. Tellis and Tim Ambler.
by Tellis, Gerard J, 1950- | Ambler, Tim. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Los Angeles : Sage Publications, 2007Availability: Items available for reference: [Call number: 659.1 SAG] (1).
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4.
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Creating commercial Web pages / Laura Lemay, Brian K. Murphy, Edmund T. Smith.
by Lemay, Laura | Murphy, Brian K | Smith, Edmund T | Lemay, Laura. Teach yourself Web publishing with HTML 3.2 in 14 days. Edition: 1st ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indianapolis, Ind. : Sams.net, c1996Availability: Items available for reference: [Call number: 004.678 LEC] (1).
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5.
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Media planning : concepts and experiences / Edited by V Partha Sarathy.
by Sarathy, V Partha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : the ICFAI university press, 2005Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.13 MED] (4). Items available for reference: [Call number: 659.13 MED] (2).
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6.
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Advertising in modern and postmodern times / Pamela Odih.
by Odih, Pamela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Thousand Oaks, CA : Sage Publications, 2007Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.122 ODA] (2). Items available for reference: [Call number: 659.122 ODA] (2).
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7.
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The craft of copywriting / June A. Valladares.
by Valladares, June A, 1948-. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000Online access: Publisher description | Table of contents only Availability: Items available for reference: [Call number: 659.132 VAC] (1).
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8.
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Integrated advertising, promotion, and marketing communications / Kenneth E Clow; Donald Baack
by Clow, Kenneth E | Baack, Donald. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson education, c2002Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 CLI] (5). Items available for reference: [Call number: 659.1 CLI] (2).
Withdrawn (1).
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9.
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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.
by Calder, Bobby J | J.L. Kellogg Graduate School of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Other title: Kellogg on advertising and media.Availability: Items available for reference: [Call number: 659.111 KEL] (1).
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10.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.]. Edition: Eleventh edition.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York, NY : McGraw-Hill Education, [2018]Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 BEA] (4). Items available for reference: [Call number: 659.1 BEA] (2).
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