|
|
1.
|
Selling today : creating customer value / Gerald L. Manning, Barry L. Reece.
by Manning, Gerald L | Reece, Barry L. Edition: 10th ed.Material type:  Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Allyn and Bacon, c2007Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.8521 MAS] (2), Siddeswari Campus Library [Call number: 658.8521 MAS] (6). Items available for reference: [Call number: 658.8521 MAS] (2).
|
|
|
2.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
by Keller, Kevin Lane. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Pearson ; c2008Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.827/KES] (1), Siddeswari Campus Library [Call number: 658.827 KES] (4). Items available for reference: [Call number: 658.827 KES] (3).
Withdrawn (2).
|
|
|
3.
|
Case studies in international entrepreneurship : managing and financing ventures in the global economy / Walter Kuemmerle.
by Kuemmerle, Walter. Edition: 1stMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2005Other title: International entrepreneurship.Availability: Items available for reference: [Call number: 658.049 KUC] (1).
|
|
|
4.
|
Marketing / Eric N. Berkowitz ... [et al.].
by Berkowitz, Eric N. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 MAR] (2). Items available for reference: [Call number: 658.8 MAR] (1).
Withdrawn (14).
|
|
|
5.
|
Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd.
by Hisrich, Robert D | Peters, Michael P | [Shephard, Dean A.]. Edition: 7th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Singapore : McGraw-Hill/Irwin ; c2008Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.421 HIE] (1), Siddeswari Campus Library [Call number: 658.421 HIE] (2). Items available for reference: [Call number: 658.421 HIE] (2).
Withdrawn (1).
|
|
|
6.
|
Strategic Staffing / Jean M. Phillips, StanleyM.Gully.
by Phillips, Jean M | Gully, Stanley M. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Prentice Hall ; c2010Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.3 PHS] (8). Items available for reference: [Call number: 658.3 PHS] (2).
|
|
|
7.
|
Business logistics : supply chain management / Ronald H. Ballou, Samir K. Srivastava.
by Ballou, Ronald H | Srivastava, Samir K. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: India : Dorling Kindersley ; c2007Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.7 BAB] (6). Items available for reference: [Call number: 658.7 BAB] (4).
|
|
|
8.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006Availability: Items available for loan: Dhanmondi Campus Library [Call number: 658.8/KOP] (1). Withdrawn (9).
|
|
|
9.
|
Integrated Advertising, Promotion, and Marketing Communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E | Baack, Donald. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Prentice Hall ; c2004Availability: Items available for loan: Siddeswari Campus Library [Call number: 659.1 CLI] (6). Items available for reference: [Call number: 659.1 CLI] (7).
Withdrawn (3).
|
|
|
10.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 10th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi : Pearson Prentice Hall ; c2004Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 KOP] (3). Items available for reference: [Call number: 658.8 KOP] (2).
Withdrawn (14).
|
|
|
11.
|
Business Marketing : connecting Strategy, Relationships, and Learning / Robert Dwyer, John F. Tanner.
by Dwyer, Robert | Tanner, John F. Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for reference: [Call number: 658.8 DWB] (1).
|
|
|
12.
|
Marketing management / Philip Kotler, Kevin Keller.
by Kotler, Philip | Keller, Kevin Lane, 1956-. Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, c2006Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 KOM] (4). Items available for reference: [Call number: 658.8 KOM] (2).
Withdrawn (9).
|
|
|
13.
|
Marketing Management / Philip Kotler.
by Kotler, philip. Edition: 11th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New delhi : Prentice-Hall ; c2003Availability: No items available Withdrawn (9).
|
|
|
14.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 12th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 KOP] (1). Items available for reference: [Call number: 658.8 KOP] (1).
Withdrawn (4).
|
|
|
15.
|
Services marketing : people, technology, strategy / Christopher Lovelock, jochen Wirtz.
by Lovelock, Christopher | Wirtz, Jochen. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 LOS] (4). Items available for reference: [Call number: 658.8 LOS] (2).
|
|
|
16.
|
Principles of marketing / Philip Kotler, Gary Armstrong.
by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 9th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey : Prentice Hall ; c2004Availability: No items available Withdrawn (5).
|
|
|
17.
|
Marketing : Creating and Delivering Value / Pascale g. Quester.
by Quester, Pascale g. Edition: 5th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Australia : McGraw-Hill, c2007Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.8 MAR] (2). Items available for reference: [Call number: 658.8 MAR] (3).
|
|
|
18.
|
Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis.
by Lewis, Herschell Gordon, 1926-. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Lincolnwood, Ill. : NTC Business Books, c1999Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.81 LES] (6). Items available for reference: [Call number: 658.81 LES] (3).
|
|
|
19.
|
Entrepreneurship : small business and lives of successful entrepreneurs / Dr A R Khan.
by Khan, A R. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Dhaka : Rubi publication, 2000Availability: Items available for loan: Siddeswari Campus Library [Call number: 658.421 KHE] (6). Items available for reference: [Call number: 658.421 KHE] (2).
|
|
|
20.
|
Entrepreneurship & Small business management / Nicholas Siropolis.
by Siropolis, Nicholas C. Edition: 6th ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Boston : Houghton Mifflin Co., c1997Availability: Items available for reference: [Call number: 338.04 SIE] (2).
|
